Marketing is the single most important thing you can invest in when selling your property today.
There is a massive difference between a social media post and a highly targeted digital marketing campaign. One involves incredible digital assets, understands the power of an intended audience via email, SMS and digital retargeting across various platforms, reposting across channels and geo targeting specific customers. The other is a random post to a set audience of followers, most probably budding industry peers.
As we’ve said, marketing your property is the most important thing you can invest in when selling a property. The reason for this is simple: without effective marketing, not enough people will see your listing, and as such, we won’t have as big a pool of potential buyers to negotiate with.
There is a massive difference between a random social media post and a highly targeted digital marketing campaign.
There is a massive difference between a random social media post and a highly targeted digital marketing campaign. Social media is a massive part of digital marketing, but most agents don’t understand how to use it effectively. In this highly competitive space, where there is so much content being delivered to people, engagement, not views, is where the gold is. The key question here is: who are you targeting? So often we see ads that read “First home buyers, families and investors”, those are three very different target markets, with different budgets and different needs, how can you target them all with one ad? If your agent doesn’t know who your target audience is, then how can they create tailored messages that speak directly to them?
A well planned, targeted digital campaign involves incredible digital assets, understands the power of an intended audience via email, SMS and digital retargeting across various platforms, reposting across channels and geo targeting specific customers.
Marketing is the most important thing you can invest in. It could be the difference between 2 potential offers and 4, which could be a difference of hundreds of thousands of dollars. We live in a highly competitive property market, and especially in a down cycle, there’s so much information available to buyers these days, you need to show why your property is the best.